![]() ![]() He suggests that individuals focus their decisions on their core values and desires, and that they choose an option based on those values and desires, rather than comparing all of the options to one another. Throughout the book, Schwartz discusses various aspects of the paradox of choice and provides strategies for how to make better decisions. Furthermore, it often leads to regret, because individuals feel that "they could have made a better decision if only they had more information, more knowledge, and more insight". Additionally, having more options can lead to feelings of anxiety and confusion about the best choice to make. As the number of available options increases, the amount of time and effort necessary to make an informed choice also increases. Schwartz argues that the abundance of choice available in society today has become a burden to individuals. The book is based on the idea that people are more satisfied with what they choose when they have fewer options to choose from. In it, Schwartz argues that modern society's emphasis on individual choice has created situations where having more options makes it harder to make decisions and subsequently more difficult to be happy with the choices made. ![]() The Paradox of Choice: Why More is Less is a 2004 book by American psychologist Barry Schwartz. ![]()
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